Zero vacancy rates for some Sydney hotels ahead of Taylor Swift concerts, association says

Taylor Swift fans are filling Sydney hotels and short-term rentals ahead of her four-day stop of her Eras Tour. 

Fans have taken to social media to vent their frustrations about the zero vacancy rates, as 75,000 are expected to attend each night at Sydney Olympic Park.

Jane Swan said her family are heading to the concert this weekend but have not been able to find a room.

“They all live quite a distance away,” she said.

“I had a quick look at hotels and the pricing was just ridiculous let alone availability.”

And the grandmother is not alone.

Michelle Brennan said her group of Swifties will be driving through the night to get home rather than pay for a hotel.

“Price gouging at its best,” she said.

“Thousands of dollars for two nights at a mediocre hotel on the outskirts of the city. It’s just ridiculous.”

Hotels in Sydney are anticipating a bumper weekend over the four days of Swift’s tour.

entrance to hotel

Taylor Swift arrived at Crown Barangaroo hotel where she will be staying in a suite rumoured to cost $25,000 a night. (ABC News: Xanthe Gregory)

The Australian Hotels Association is expecting a 100 per cent occupancy rate across hotel rooms in Sydney’s CBD and Sydney Olympic Park on Friday and Saturday night, and it is hoping to see 90 per cent of hotels full across Greater Sydney as well.

Accommodation Australia CEO Michael Johnson said music concerts drive huge demand for hotels, but he is expecting record-breaking figures which have not been seen for many years post-pandemic.

“It’s interesting that with the amount of new hotels opened over the last few years across Sydney, which is quite substantial, and if you think since the pandemic, even the hotel where Taylor is staying Crown Barangaroo … when the city can fill to the magnitude that it is, it will be record-breaking.

“We haven’t seen phenomena like this for a very long time. 

“Over the years we’ve had Adele and Ed Sheeran and that’s fantastic for one or two nights but not four nights in a row.

“When the hotels benefit, everybody benefits.”

Not all venues created equal

Not all hotels will be reaping the same prices as Crown Barangaroo, where Taylor Swift is reported to be staying in a suite worth $25,000 a night.

But Mr Johnson said the fact that the concerts are on only in Sydney and Melbourne means travellers are drawn from all over.

“It means all of the country has to come if they want to see them, they’ve got to come to Sydney, interstate, intrastate and of course international as well, they reckon at least 10 per cent from New Zealand as well attending these concerts.”

Short-term rental site Airbnb has multiple listings in the Sydney CBD for the next few days of the concert, with the average being $6,400 with outliers reaching $16,000 for two-people on a six-night stay.

Airbnb prices

Airbnb prices are soaring ahead of the Swift concert, with prices up to 16 times the regular rate.(Supplied)

In Sydney Olympic Park the choices are more varied but prices remained around $5,000 and went as high as $9,000 for five nights.

In comparison, prices to stay in Sydney in March are currently being advertised for $1,400 for six nights.

Airbnb has been contacted for comment.

Interest in Swift spikes again

The interest in Swift is reminiscent of when the Matildas faced France in the 2023 FIFA Women’s World Cup quarter-final, held in Queensland.

Mr Johnson said the sporting event saw a similar peak in hotel bookings.

“We know our CBD and Sydney Olympic Park hotels will all be full,” he said.

“Last year we had the Matildas here in July, and everyone was a bit skeptical but the Matildas-mania worked as well and the hotels were extremely busy over that time.”

Google searches for Swift peaked in June last year when the Australian leg of the tour was announced. 

A month later the Matildas took on France in the FIFA Women’s World Cup surpassing searches for Swift, while she is now seeing an uptick in local interest.

Swifties from around Australia will be making the trek into Sydney — the next chance to see the pop superstar will be in Singapore in March.


If you’re unable to load the form, click here.

Posted , updated 

Next Post

Best beaches in the world are all in Europe: Portugal, Italy and Spain named traveller favourites

Thu Jun 13 , 2024
Portugal’s Praia da Falésia takes the coveted top spot on Tripadvisor’s ‘Best Beaches’ list ADVERTISEMENT In a world where sustainability and natural beauty increasingly dominate travellers’ choices, Portugal’s Praia da Falésia emerges as the crown jewel, topping Tripadvisor’s prestigious Best of the Best Beaches list for 2024. This impressive stretch […]

You May Like