Ayodhya Ram Mandir: Ayodhya To Be The Next Big Global Religious Destination

Ayodhya Ram Mandir: Ayodhya To Be The Next Big Global Religious Destination

As Ayodhya welcomes Lord Ram with the consecration ceremony of the newly built Ram Mandir, a report by Jefferies suggests the city will attract 50-100 million people to the shores of Saryu each year. With an investment of over $10 billion to revamp the city into a bustling pilgrimage destination, the surge in daily visitors is projected to reach 100-150K. This is a big jump from 2022, when Ayodhya saw 2.21 crore tourists visit the religious town.

Prime Minister Narendra Modi at the Pran Pratishtha ceremony of the Shri Ram Janmaboomi Temple in Ayodhya
Prime Minister Narendra Modi at the Pran Pratishtha ceremony of the Shri Ram Janmaboomi Temple in Ayodhya

Ayodhya’s New Face

Before the consecration ceremony, Ayodhya saw a new international airport, revamped railway stations, townships, and improved roads. With the inauguration of the Ram temple in Ayodhya, this once-modest town will become a global tourism hub with new hotels, food and travel investments coming its way to accommodate the burgeoning pilgrim influx.

PM Modi at Shri Ram Janmaboomi Temple in Ayodhya
PM Modi at Shri Ram Janmaboomi Temple in Ayodhya

Currently, the city has approximately 17 hotels with around 590 rooms. To meet the rising demand for stays as more tourists arrive, 73 new hotels are in the pipeline, with 40 of them already under construction, as per the report by Jeffries. These include properties by hotel chains and hospitality companies, including IHCL (Indian Hotels Company Limited), Marriott International, Wyndham, and OYO Rooms.

Ayodhya will also be in the forefront of investments by renowned food chains like Burger King (which has already opened a store in the city), McDonald’s, Jubilant Foods, and Devyani International expressing interest. The aviation industry is not left behind, with airlines such as IndiGo, Tata group’s Air India, SpiceJet, and others eyeing opportunities in this transformed locale, as highlighted by Jefferies.

Increased State Revenue

Religious tourism contributes a significant portion of India’s tourism sector, and is projected to reach $443 billion by FY33 with an 8 per cent CAGR.

Ayodhya
Picture Credit: Instagram/Shri Ram Janmbhoomi Teerth

According to a report by SBI, tourist spending in the state will also double this year. “Given the completion of Ram Mandir in Ayodhya and initiatives taken by the UP government to promote tourism, we believe that the total expenditure by tourists in UP may cross Rs 4 lakh crore mark by end of this year,” the report noted. “The state government can devise an encompassing travel itinerary that gives the discerning tourists a glimpse of the enchanting history across multiple places of importance in the state as also surrounding states on a hub and spoke model,” the report added.

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